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Francesco Ferrati startups

turning business ideas into startups

Your startup is a complex system continuously evolving over time. Each phase of its life cycle requires different activities and management processes. Personally, the stage I’m most passionate about is the initial one, the one where everything is still to be built, the one where the risk is highest, the one where every little move can define future success. For this reason, I can support you in all the early activities, from the pre-founding phase to the first rounds of investment. Whether you are an aspiring entrepreneur with a business idea or a serial one looking for specific consulting, I’m ready to listen to your project and start working on it together. All information you share will always be treated with the full respect of your intellectual property: to me this is a key point.

Scroll down to see how we can work together.

Francesco Ferrati startups business life cycle

– business co-design & plan –

Francesco Ferrati business design

A business idea comes about when an entrepreneurial mind looks at a problem as an opportunity. However, the same problem can have a range of solutions. The choice of the most effective solution to pursue is driven by a series of considerations, not only technical, but above all business-related. Through an accurate analysis of the opportunity, we can work together on the creation of your startup, applying a series of methodologies that can better define your value proposition. We can actually make a concrete business plan to evaluate the potential of your idea and thus design an accurate project that takes into account and finds a solution to any critical points.

– venture evaluation –

Everything is ready. You have a team, a product, a business model, and a target market. But you want to get another independent perspective on your venture. Well, then we can analyze them together. In my research activity, I have investigated in deep detail the key elements of successful startups. The result led to the identification of more than 200 criteria with different levels of importance. Using as a source the results of the last 30 years of academic research on the topic, I developed an evaluation model able to return a synthetic report of the strengths and weaknesses of your startup.

Francesco Ferrati venture evaluation

– background analysis –

Francesco Ferrati background analysis

You had a good idea and you think you were the first one to think of it. Well, you probably weren’t. Before you start developing your product or service, it’s absolutely important to fully understand the context in which it will be introduced. First you need to understand the size of your target market (is it big enough?), then you need to identify all the existing solutions and companies you’re going to compete with. Are there any patents that could stop the release of your product? By having access to the most up-to-date data sources on these areas, I can help you in performing an analysis of the context in which you intend to operate. From the analysis of the background, new ideas can emerge to make your company even more innovative.

– financial forecast –

Often there is a lot of focus on the product/service development aspect (in the end this is the key element of your startup, right?), but then a key point for the success of an entrepreneurial project is forgotten: economic feasibility. In order for your business to grow over time, it is essential to understand from the beginning what economic and financial values are involved. What is the cost structure, what are the revenue drivers, when do you estimate you will reach the break-even point, when will you need to raise your first round of investment? Having a financial projection of your business right away can help you in better designing your product or service or targeting the most profitable market segment. After analyzing the key elements of your business, we can create together a plan of the progress over time, also developing different scenarios of evolution.

Francesco Ferrati financial forecast

– get ready for investors –

Francesco Ferrati fundraising

The great day is here: you’re looking for fresh capital to put into your company and you’ve started down the fundraising journey. You are preparing your pitch deck to make submissions to equity investors, angel investors or venture capital firms. But what should a pitch look like to be truly effective? What information should it contain, what expository form should it take? If you’re asking yourself these questions, fine, we can work on them together. We’ll strategize together on the key points to cover, how to present them, and the story telling to interlace with the data. In my research activity I have in fact analyzed in detail the investors’ decision-making process and the assessment criteria they use. Make your venture memorable.

Let’s talk about your project!